Hi, friends!

About Alisandra Photography

Hey friends! My name is Ali, and welcome to my blog!

I am a Wedding Photographer based in Richmond, Virginia. I try to keep this baby as up to date as I can with recent shoots, personal thoughts, and the random, fun little things life brings. Thank you so much for taking time out of your day to visit. I really appreciate it. Please make yourself at home and enjoy your time here!

Questions or Comments? ali@alisandraphoto.com

Tag: ‘Alisandra Photography’



Making Things Happen | Part 1

Wednesday, January 9th, 2013

Let me just say this. Part of me LOVES writing these types of posts. The other part of me thinks, “I am for sure driving readers away writing about ME and what I DID and what I DIDN’T DO.” But that first part is winning. The one that loves writing these posts. Because I know that after them, when I’m finished, I will have grown and learned more about where I’m going. And that makes for a wedding photographer who is informed and has direction and is going to serve her clients MUCH better because of that. SO here we go.

Lara Casey is quickly becoming a person who I admire deeply. I’ve never met her, and I don’t follow her blog obsessively, but I’m in the beginning stages of that last one – unashamedly. She just began a new series to help people with their life. I say life, and not business, because these principles can be applied to anyone who wants to acheive goals. And we ALL should have goals. It’s simply titled, “Making Things Happen.” And so like I said before, here we go.

STEP 1.

WHAT WORKED [what to celebrate] // This year was interesting. I went back to check out my goals, and I realized I never blogged them. That was a big “what didn’t work,” but we’re not there yet. Keeping the focus on the “What Worked,” part, something that I was super excited about was meeting my booking goal of 20 weddings. Just really happy about that. I shot 23 beautiful weddings this past year, and I am so proud of my perseverance. Chad and I were able to commit to supporting two missionary families. That is one of the biggest reasons I’m in business – for the Lord, so when I get a paycheck, a huge percentage goes to these families. And I’m excited to say that we met that goal this year. After moving to Richmond at the beginning of this year, I wanted so badly to plug into a community of believers at a church we could really love. We didn’t have to look at three or four churches… or even two! God blessed us by bringing us to Redemption Hill and getting us involved in a community group. God’s faithfulness to us is amazing, and when we committing to a church, we are committing to part of the body of Christ, and this year, it “worked.” Also, we bought a house. That was a goal Chad and I had – home office, a space to meet with our community group, and an outdoor living space – God provided all of those things in our new home! Last year, I had a new mid-year goal to have a custom website made. I felt stuck, and so my designer and I decided to go big and rebrand. Well, it has been accomplished, and we’ll be launching a new website with a revamped brand this month! So, hurray for all of these things. Cheers to Chad and I, and to God, for seeing this all through. Now for the hard uncomfortable part!

STEP 2.

WHAT DIDN’T WORK // Well, I’ll start with a big one. I had no real written out goals. I had nothing to refer back to in order to evaluate myself through the year. I also did not plan for marketing at all. I marketed, a little, but there was no streamlined process or plan to really get me off the ground in a new city. I also failed at following my chore chart. Chad and I had too many conversations that turned teary on my part that happened because I was not committed to doing my chores. Along the same lines, I failed at following my “Richmond Rules.” I made these when I moved to Richmond last year because I love new beginnings. I think they are a good place to change habits because you’re already out of your comfort zone, but I didn’t. Here are some of those things: making the bed, getting dressed [don't judge - I work from home, so this is actually hard], floss daily [again, don't judge], reading the bible every morning.

So there you have it! A small, short evaluation of 2012. Hang in there – This is only Part 1. If you’d like, for some vision inspiration, take a gander at my 2013 Inspiration Board over on pinterest! I’ll be building on this board to encourage me throughout the year and to start the next steps of this process!

13 during 13

Wednesday, January 2nd, 2013

13 during 13

What are you committing to do in 2013? Here are my [almost] 13 items I have in mind…

1 // work out

2 // blog daily + stick to my blogging calendar [on track so far, y'all]

3 // practice handlettering

4 // read 3 books

5 // meet my booking goal

6 // get my office up and running

7 // launch new brand [happening sooner than later! get excited!]

8 // learn how to make macarons

9 // make a habit of commenting of blogs – because you know i look at them…

10 // memorize more scripture

11 // make a monthly task calendar and stick to it

12 // hiking and camping – do it at least once!

13 // _____________ [...space for something new...]

Sparkle and Bloom | Happy New Year

Monday, December 31st, 2012


Kim + Patrick | Tuckahoe Plantation Engagement

Wednesday, December 26th, 2012

I love it when you just connect with a couple. Kim and Patrick and I “met” over the phone because Kim goes to school in Atlanta – so when we showed up for their engagement session, it was the first time we had met. But that didn’t matter – they are so friendly and we laughed so much over the hour and a half we were together. We shot at Tuckahoe Plantation, the childhood home of Thomas Jefferson, and it as just a little chilly. They are getting married there next year and I’m so excited because it is GORGEOUS – even in the winter. Another thing I love about these two is how they love southern tradition. They brought along a personalized bottle of bourbon to bury. Bury the Bourbon at the wedding site, and it won’t rain on their wedding day! I love it!

It’s Not What You Think

Wednesday, December 5th, 2012

Film.

A four letter word that has been buzzing around our industry for years now. My journey into the photography world began with film, like a lot of people. And when I went looking for a photography school, I wanted one with film classes. I dreamed of Brooks Institute of Photography. And although I landed at an all digital school, my love for the beautiful quality and texture of a film image, not to mention the amazing dynamic range, has not faded.

It’s not what you think. I am not going to shoot film at weddings. I’m not going to slowly make the switch. My love for simplicity and efficiency is valued over the desire to shoot film professionally. That may make me less of an “artist” and I’m ok with that. But I still love it. So…

As you may know, I’m in Hawaii right now. And guess what I brought with me. An old 35mm. A few rolls of film. [And of course my X100.] I’m excited to see what I get. Whether it’s a roll of crazy images as a result of my rolling the film incorrectly, or some beautiful images, I’m excited for something different. Something non-wedding related. Just a few of my loves. Film. Family. Coastal Scenes. Simplicity.

Rebrand | Choosing a Designer

Monday, December 3rd, 2012

In the coming weeks, I’m going to be unveiling my new brand. I honestly thought it was going to be a lot longer and painful process than it has been. I think I based this on a few things – things I’ll get to later – but it has actually been mostly fun! I think that is due to the fact that I landed an amazing designer.

This entire process started almost 3 years ago. When I was in photography school, one of our assignments was to design a website – a digital portfolio to which we could direct our clients. So, in a week, we didn’t have much time to develop a personalized website, much less, hire a designer. So, I settled for a really simple template website. A place to show my work. I could even choose the colors of the fonts! [Sarcasm intended.]

So, since then, I’ve been doing my research. The cost of having a real, live brand. The type of designers out there. Website formats and programs and design. I knew it wasn’t the right time at first – I hadn’t shot too many weddings and really didn’t have a developed style or real idea of the types of weddings I wanted to be shooting…

In there somewhere, I hired a designer, Ashlee Proffitt Designs, to design a logo and a few print products for me! Turns out, I loved my logo and my little icon especially. I built a few more products around her design and went from there! It has really been great, but I got to a point where I hated my website. I hated sending people to a template with a contact form that didn’t work. It didn’t represent my service at all, and so this past year, I decided now was the time.

I had a list of designers. Two, actually. I never actually heard back from one of them. The other, although she advertises she is available, is not – too busy with no waiting list. So, I went to friends for recommendations. And there was one that came so highly recommended, I would be stupid not to email her.

So, I emailed Three Fifteen Design. And she was prompt. And she was organized. And I was loving the work she did for other photographers. So after praying about it, letting go of the other designers, and talking it over with my husband, I signed a contract with Ravyn! From the time I started looking to the time I committed to a designer, I learned a few things. These things probably won’t apply to everyone, but if you’re in the market, hopefully they’ll help you!

Practicality // You have to identify if this is the right time. I know that this is the boring side of things, and not everyone considers it. But this is a huge commitment. Not just financially, but the goal is to have this brand for a while, right? Do you have a handle on what you’d like to shoot, the style of clients you’re looking for? Have you spent some time identifying your style?

Inspiration // This starts before the designer comes, but they’ll probably ask you to do the same – start some type of inspiration board or collection of design items you like. Whether it be clothes, architecture, or web design, start compiling a few images that represent you. And, include some of your own work – work that shows who you are!

Make Contact // Email a few designers and see how [in my case, "if"] they respond to you. A lot of your contact with them will be over email, and so someone who is easy to get in touch with was important to me. Also, designers do things differently – find the services that really apply to what you want!

Go with Your Gut // But really. You have to love their work, trust and like them, and you have to “feel” good about it. The end.

Making a Home

Wednesday, November 21st, 2012

Oh dear. It’s beginning. I’ve been casually shopping online for house things. I’m pretty excited to have a space to make our own. Chad and I have been focused on packing so it’s nice to dream of a clean, well put together home with color on the wall. Pinterest has been helpful in finding ideas, but it can get really overwhelming. I have no idea how interior designers do this for a living. Anyway, slowly I’ve been putting together some actual possibilities.

Wall Shelf // Seagrass Wallpaper // Chair // Suede Bean Bag // Desk

What d’ya think? Loving the wall shelf as a bed side table. It’s clean, holds exactly what you need to get to sleep – a book, a glass of water, and a little decor. And the seagrass wallpaper – maybe not for an entire room, but as a little bit of an accent on part of a wall, like this. Although that desk is not available right now, I’m patiently waiting – I LOVE it. Hoping Target will get to making it in brown again! And those cute chairs from West Elm – client chairs or living room “extra” seating. And those bean bags – part of me feels like I’m decorating a dorm room when I click the link, but have you ever sat in a bean bag?! It’s the perfect little reading nook seating!

What is your favorite home decor site?

From 5 to 4000

Thursday, November 15th, 2012

Miles, that is.

In the next three weeks, I’ll be packing for two trips. One is a week long vacation to a location over 4000 miles away, and the other is a forever move just 5 miles down the road. Having moved 3 times in the past two years [this will be move 4], I have a little insight on the best way to pack for this sort of thing. So I thought I’d do a fun “how to” post on packing. Here are 4 things I’ve learned:

ABC Store // They have the best boxes. Although smaller than most moving boxes, they are readily available [some stores stack them up by the door, others flatten them and leave them in the back for easy pick up] and manageable for any size person. You can stack the small ones, or take the heavy ones without needing someone to grab the other side.

Post-Its and Sharpies // Labeling boxes is KEY. It takes just a few seconds to label the outside with the box’s contents AND the room in which the box belongs. This ensures you don’t loose anything, AND so you don’t end up with one huge pile of boxes in your living room, having to open each one just to see where the box belongs.

Floor Plan // Similar to labeling, spend some time BEFORE you start bringing furniture into the new place on a floor planning website, or even with some graph paper putting furniture where you want. Take measurements and make sure it fits. This will help you get rid of

A Crew // After boxing up EVERYTHING, having a group of people to help load and unload a truck is a huge blessing while moving. It would be an all day extravaganza to do this on our own, not to mention impossible depending on the pieces of furniture we’re moving. A crew of 8-10 people is just what you need to make the actual move seamless. [This crew will also be thankful for the labeled boxes.]

Food // Feeding the crew is important. Pizza, or my personal favorite, Buffalo Wild Wings after a move is a great way to thank hungry workers. I look forward to this moment in our own house.

We’ll most likely be living in chaos for a while. I’ll have to be super disciplined in how I use my days, but I’m excited to conquer Nov/Dec. If you see me, hug me. It’s going to be a crazy few weeks!!

Ashley + Nick | Dominion Valley Wedding

Wednesday, October 31st, 2012

I can’t remember the first time I met Ashley. It was in preschool, though, so I feel like I’m off the hook. We attended middle school and high school together  we were never BEST friends – Ashley’s life was dance, mine horseback riding. I always loved her because she was so confident without being cocky – she’s just so easy to like!! She unashamedly loved loves Britney Spears, the color pink, dance, and cheerleading.

I don’t remember meeting Nick either. Again, off the hook, because I can’t remember Nick not being in Ashley’s life. When Ashley told me they were engaged, I could only think that this has been in the works for SO long!

These two know what love is. They know how to support each other and sacrifice. They light up around each other, still, after all of these years!

Florist/decor // Sweet Root Village
Wedding coordinator // Nikia Hovey
MUA // Sarah Patch
Hair // Meghan Parker and Laura Booth
Cake Artist // brides grandmother
Venue // Regency at Dominion Valley
Gown // Blush Bridal Boutique, Justin Alexander gown
Bridesmaids // White by Vera Wang

The History of Alisandra Photography | Part 1

Wednesday, August 1st, 2012

Fall 2007. I was shooting random portraits. Asking my friends if they wanted to hang out and take photos. We had fun with it. Climbed trees, had funny poses, tried to be VOGUE. Then I met Jenny, a girl who was looking for a second shooter for her boss. I checked out the Photographer’s website and LOVED every image. She dropped my name, I sent an email, and we had a meeting set. He knew where I was coming from, not having shot much at all, but he hired me anyway! I remember my first wedding I ever shot. I was so nervous. I felt like each moment was important and in my hands. Each laugh outburst. Each drink poured. Every smile. And I was the third shooter.

The wedding was at The Greenbriar, in White Sulpher Springs, WV, and I met the second shooter in Charlottesville to drive a few more hours west. We small talked in the car, and I would casually ask questions, trying not to sound silly, but knowing nothing about how the day would go. I retired my Canon Rebel for the day to use the main shooter’s back up back up back up 20D and lenses. We met up for lunch. While I munched on my club sandwich, I listed to how the day was going so far for Rob Garland. First of all, the wedding was going to be beautiful. It was going to take place in the Pink Room and the groom had just arrived a few hours earlier on a private helicopter. Yea, needless to say, Rob introduced me to the world of high end weddings. [Side note, I did not take that picture.]

During my two and a half years working with him, here is what I learned:

You are your brand. What you wear. [Black] What car you drive. [BMW] How you act. [Cool, calm, quiet, and service oriented] How and where you meet with your clients [A decorated office that is quiet and close to most local clients] The products you use. [Leather Albums and Fine Art photos] Your photographic style. [Photojournalistic and Artistic.] How much you charge. [an ungodly amount] All of it represents you.

High End Behavior. Be visible. You client will be grateful to see you when they want a photo – don’t make them have to come find you. Don’t sit down. Don’t “expect” dinner – bring granola bars just in case. Make the elderly feel valued. If you need a break, walk over to your bag, and move stuff around. Don’t sit down. Smile all the time. And even though your feet hurt, don’t sit down.

Get in close. Dancing photos are SO much better if you’re in the mix. They will FEEL like you’re in the middle of the action. And, getting elbowed in the face [or in the camera which then hits you in the face] is just part of the deal.

Embrace personal work. Rob is the house photographer for a lot of the shows at The Paramount Theatre AND he teaches photography at the local high school.

 

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