Hi, friends!

About Alisandra Photography

Hey friends! My name is Ali, and welcome to my blog!

I am a Wedding Photographer based in Richmond, Virginia. I try to keep this baby as up to date as I can with recent shoots, personal thoughts, and the random, fun little things life brings. Thank you so much for taking time out of your day to visit. I really appreciate it. Please make yourself at home and enjoy your time here!

Questions or Comments? ali@alisandraphoto.com

Archive: ‘Business’



Canon Speedlite 600EX-RT | Review

Monday, May 20th, 2013

A few weeks ago, I blogged that I just bought some new Speedlites from Canon! Well, I am still excited, but not as excited as I thought I would be.

This review/tutorial is for people with Canon cameras that are older than 2011.

I have a EOS-1D Mark V. It’s a big fat camera and I love it. But I bought these flashes under the impression that I could use them to their fullest – I cannot. I only have the ability to use them on MANUAL mode. And in certain situations, that is PERFECT and ALL I need. Really! Detail shots and portraits are the perfect example, but I was hoping to have a dynamic change in my reception shots. I’ll really just gain consistency with firing and that is all until I update my camera! Do I NEED to update my camera? Not immediately, but they do only last so long! So although I’m bummed that these flashes won’t work the way I had thought when I made the purchase, I will have gained consistency. And that is valuable!

Here is a mini tutorial on how I plan to use these flashes just so you can get an idea of what I’m working with. I have a light on camera, and a light off camera on a stand. Pictured below is my set up. I have a mini softbox to soften the light JUST a touch so I’m not bare bulbing my subject. It also appears like a spot light if you accidentally shoot into it – not a piece of equipment or the harsh speedlite that it is.

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Idealy, you start with a light meter, but I’m just going to start with the “black box” technique. I learned this from Casey Templeton when I learned to use speedlites manually. Basically, get to the point where you have a black photo – in the series below, you can see that I have a TOUCH of ambient window light, but the flash will overpower this!

PHOTO 1. ISO125 // f2.0 // 1/200 – this gave me a black box – the lightest black box I wanted to go.

PHOTO 2. I’ve now turned on my flashes. They are connected wirelessly via the radio transmission, but are on MANUAL because my older camera does not allow they to work on the ETTL [Auto] flash settings. The catch using manual is that they both will reflect the SAME settings no matter what, where as ETTL will change depending on where your subject is in relationship to the camera. Idealy, I’d want to use ETTL at a reception because people are always moving! But I’ve used Manual before so this really isn’t a huge hinderance to my game. Anyway, they are both on 1/16th power and are located the same distance away from the subject. Overall, it is a pretty flat photo. It’s lit, but with the light is “boring”.

PHOTO 3. In this photo, I moved the slave [the light on the stand] 1/2 the distance to the subject, making it 1 stop brighter. This allows the highlight [compare the petals and the back of the vase to PHOTO 2]. It is a more dynamic image than the second. This is similar to what I would have at a reception, but I’d allow more ambient light in to get the “glow” of a reception! IE, I’d see more in the “black box” image.

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So, now what? Let’s play with some variables. The only photo with 2 lights impacting the image is #3.

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I really love lighting with speedlites because they are light, easy to change, unobtrusive, and give a good pop of light for their size. I’m excited to bring this “new” set up to weddings to really work the environment I’m given and manipulate the light! What are you using for lighting?

The History of Alisandra Photography | Part 2

Tuesday, May 14th, 2013

If you’re thinking, “Part 2?” well, I wrote Part 1 a long time ago! SO if you need a refresher, go and read part one. To sum it all up though, I picked up a camera my freshman year of college. I got a job with a wedding photographer and I second shot without EVER seeing my images. I learned how to act at a wedding. I learned to respect the photojournalistic style at weddings. So what came next?

Toward the end of my time with Rob Garland Photographers, I had a few conversations with the associates. I wanted to know more. I felt like I was in a rut and didn’t know how to grow any more. But I was about to graduate so I decided to take a few photography classes. My first class was at NOVA. It was a “how to use your camera” class. I knew how to use my camera, but this class really gave me power. I suddenly had so much more confidence with my camera. I could flip to Manual mode and not feel scared! The second class I took was at JMU – black and white film photography. This class taught me to SLOW DOWN. My images weren’t anything to write home about, however, I loved how the class made me step out of my comfort zone and ask people if I could photograph them. It was really fun!

Somewhere in there, in 2009, I started a blog. It wasn’t anything great at all. And I made sure people knew I was growing. I named my blog, Open During Renovations. I’m still really proud of that first big step. I posted the images THUMBNAIL size, as you’ll see if you check it out, probably because I was scared how they would look if they were any larger. It was where I posted my first wedding. The wedding I did by myself. All on my own. I booked it, wrote up a contract, took money, rented more gear, and shot it. The first few weddings fell into my lap. I was still in school, but friends would talk and people knew I was interested and working for a wedding photographer. I think my first wedding I charged $700.

And this is the scary part of the blog post. Where I post images from my first “on my own” weddings and sessions. I look at these, and I’m proud. Scared to post, but proud that I have them. They represent this girl, who had NO business in the photo business. But she made the best of the knowledge she had, and pushed herself forward.

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Sales Tax

Tuesday, April 30th, 2013

Last week, I received a piece of mail informing me that, beginning in July, the Virginia State sales tax is going up. From 5% to 5.3%.

I’m so split on this sales tax thing.

Did you know that Photographers have a special clause? We are required to charge sales tax on services. Most all other services in Virginia aren’t taxed – only products are taxed. But with photography, it’s different for some reason. So when you hire a wedding photographer, you pay sales tax on the ENTIRE package instead of just the products you buy! I don’t know why – but it seems a little unfair. Who was that guy who thought this was a good idea? I would like to meet him just to ask about the seemingly discriminating clause! “Why sir? Why?”

And if you want a wedding photographer based in Virginia, don’t be surprised when you’re charged sales tax! I have clients ask, “um, sales tax, really?” And all I can do is say, “yes.” And sometimes I send them a copy of the clause just so they know I’m not pulling scratchy, irritating wool RIGHT over their head. It says:

Title 23 VAC 10-210-2050 A. Sales. The tax applies to sales of photographs, portraits, prints, slides from camera film, photostats, blueprints, frames, camera film, etc. The tax does not apply to charges for developing films (including movie films) and coloring or tinting photographs. The tax is applicable to the total charge to the customer for a photograph, slide, etc., including, but not limited to, charges for labor, photocomposition, setting design, photography time, and any other components of the charge, regardless of whether such components are separately stated. The tax also applies to the total charge for aerial photographs, security photographs, audio-visual films, and similar items produced under a contractual agreement which includes design time and similar labor charges.

But you know? All in all, I’m so thankful to be able to own a business. And if this is what it takes, no matter how annoying? It’s ok. I’ll pay it to be able to do what I do. And on that note, enjoy a 1.2 dogwood portrait.

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In the Bag #2

Wednesday, April 17th, 2013

Working with off camera flash is always a point of difficulty for wedding photographers. The light is either always changing, or the people are always moving. There are a ton of different set-ups using all kinds of equipment, but I love things to be easy, light, and fast – all while getting great results. So, after much research and price comparisons, I finally landed on getting these guys. The Canon Speedlite 600EX-RT. I just know that they are going to transform my wedding reception results. There’s no room to be unsure about your flash you’re shooting. I’m excited to devour the manual and learn how to get the most out of these ASAP – you’ll see a review once I get some good work in with them!

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Showit | United to Serve

Thursday, April 11th, 2013

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Many of you know that I just rebranded a few months ago. It’s a beautiful site and I had an amazing designer. I wanted to share with you the “back end” of my site.

I didn’t blog yesterday because I was having difficulties with my website. You wouldn’t have known it because it had everything to do with what is behind the visible. When I updated my website in January, I went to a program called SHOWIT. There is so much hype built up around the software, but I’m learning more and more that they can back it up. Not only do they create hype, they’re in the process of creating a brand that withstands the tests of time – great service, user friendly, an amazing support team, and on top of that, the best online community I’ve been apart of.

To make a long winded story short, I am the worst person when it comes to web-tech anything. My first website was a BluDomain website. I chose them because it seemed simple – they take care of everything, even purchasing your domain name for you! I feel comfortable putting out there that they are the worst when it comes to all aspects of business. It is simple and easy up front, but if you want to change ANYTHING, well… GOOD LUCK. I had 3 significant issues happen with BluDomain, but yesterday was my 3rd and LAST!

Having stated my problem in the SHOWIT forum, I IMMEDIATELY had 10 comments from different people offering their help. One person in particular messaged me and said he could take care of everything. He said that by the end of the day, I’d be finished and ready to roll.” Cool. I was at first a little wary – my mom works for computer security for the government and alludes to horror stories with hackers and phishing and malware…. ugh. But I stepped out in faith, knowing that I couldn’t handle this stuff on my own and admitted I needed help.

By the end of the day, my problem was SOLVED. Yes, my day was spend wondering and talking and sharing passwords… but this man sacrificed his day for me. His entire day was spent fixing MY problem! He also added some software that should have cost me money, but he did it for FREE! He totally embraced SHOWIT’s motto, United to Serve.

If you are in the CREATING world, and you want to have a website that serves you, choose SHOWIT. Mainly because they put YOU first. That is exhibited in their service and in the culture of the community they are creating. You will not be disappointed.

 

 

Introducing the iPad

Friday, April 5th, 2013

“Welcome to the club,” I told myself yesterday as I walked into Crate and Barrel carrying a white and silver bag with a small box in it. I told the lady who was working there that I was just browsing, and she said, “Let me guess: Apple?”

It was the least amount of time I’ve ever taken to purchase something. I should have timed myself – 2-3 minutes is probably realistic. In 2-3 minutes, I had a new iPad in my hands. After 2 years of tossing around plusses and minuses, I finally decided that it was the day to do it. I just invested in PASS [more to come on that next week] and I wanted a tool to run my client meetings that was small, but not iPhone small, to show my portfolio and share PASS! So, yes. Welcome to the club, Ali!

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The Game Plan | Revisited

Monday, April 1st, 2013

Happy April! I’m going to officially say that this marks the end of the off season. This week, I’ll be preparing for Saturday, “Opening Day,” i.e. my first wedding of the year. I thought to kick off this year’s wedding season, I’d review my off season game plan. I wrote this November 9th, 2012. Looking back, I didn’t do too shabby!

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The Best Financial Advice I’ve Ever Received

Wednesday, March 6th, 2013

There are a ton of smart money people out there. A ton. Some whose opinions I find hard to respect – like that lady on tv who had a whole show based on financial advice who then told a girl that a horse was a good investment.  Having been in that industry for over half of my life, a $6000 horse will not give you a return. Respect = lost. But some people, like my dad and father-in-law [who actually is a financial planner], I respect a ton. Their basic principles on how they manage their money makes sense. Their lives reflect that their advice is good and 99% of the time, it’s true.

When I was in high school, my dad gave me a credit card. It had a MINUSCULE limit, and I was ONLY to use it for gas. This probably wouldn’t work for some people, but my dad always taught me to treat my credit card like a debit card. Don’t buy something with money you don’t have. So, I ONLY bought gas. In college, he started a checking account for me. And each month he would check to see that I was balancing my checkbook. He would give me the balance on the monthly bank statement and we’d compare out bottom lines. If it was off, it was my job to find out why. This cause a lot of tears some days, but it taught me to really examine where I’m spending my money! Debit cards can be dangerous – a slide here, a slide there – phew – those charges can rack up fast!

Anyway, now I’m married and my finances are handled mostly by Chad, but we’re on our own! We don’t have our parent’s making sure we’re balancing a checkbook or making sure we only use our credit card for gas. But the lessons I’ve picked up on throughout my life are burned in. Mind if I share?

Pay yourself first. My daddy taught me this. I think we get so caught up with paying our bills that we just hope that when it’s all over, there is some left over to buy groceries. My dad always said, “Pay yourself first!” Figure out how much is coming in and treat yourself like a bill – Roth, IRA, retirement, Savings, etc – we should be contributing those things and not just if there is some left over. Now obviously, this takes some budgeting and figuring out how much is going where. A basic budget sheet can be helpful in figuring out all of this. Something like this.

30%/30%/30%/Tithe. I had an internship with a Richmond commercial photographer, Casey Templeton, and he taught me this. Casey’s #1 hobby is investment. He gave me this breakdown: 30/30/30. He meant it for charging – 3 x the price you pay for a product is what you should charge. But I use it for a rough estimate of where my money goes. 30% to taxes. 30% to ME [savings, etc], 30% to expenses. I also added the final 10 – Chad and I commited our lives to the Lord – we believe that ALL of our money comes from God, and He only asks for 10% to sustain the church financially. Sometimes I can’t believe how generous and practical God is. Anyway, so 10% to our church. The 30/30/30 is not a strict rule. The numbers vary each month, but it’s a good place to begin!

Live below your means. Is it human nature to spend money when we get money? No idea. But this little phrase is so hard to live by. It’s easy to look at our bank account, figure out how much we can spend, and spend it. It seems right, but it can actually be limiting. For example, you go to buy a house, the bank will tell you you can afford a HUGE number. Instead of taking that number and shopping in that range, figure in all of the things the bank doesn’t consider. Like your entertainment budget or your tithe and your eating out budget. It might end up cutting the bank’s magic number in half! Anyway, money can be such a stressor and so the advice I’ve always received was to cut that stress down by living below your means!

So there you have it. A few soft principles I’ve picked up along the way that guide me through my financial life. Do you have some? What is the best advice you’ve received?

Here’s a photo. I hate posting a blog post without a picture :) HAPPY SNOW DAY! richmond_snow_day

Website | Before and After

Wednesday, February 27th, 2013

By now, a lot of you have been to my new website. You’ve taken a tour and know what’s there [and entered my giveaway a few weeks ago], and so this might be old news. But I still find myself visiting my own website just because I love the feeling of it so much! Although it has been just under two months since I launched my website, I wanted to share the significant changes that occurred.

Home. The website as a whole was lacking personality. The home page was simple – my favorite image with a menu and logo. But now, the website has personality. It reflects the colors I love, with a layout that is relaxing and and easy to navigate.

Home

About. My first about page was an image with a paragraph. There was no space for creativity, and only one space for one image. I couldn’t change fonts or layout. Now, my about page has depth, multiple images, space for me to write, and a sweet little secret section – More About Ali.

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Portfolio. Before, the galleries were thumbnails. There was the option to run a slideshow, but sometimes the website would get out of whack and the images would appear in different places on the screen – so distracting and annoying! It turned me off, but there was no way to change it. Also, uploading images took a while. Now, the portfolio is displayed on a slide bar that you control. There are no more thumbnail images [hooray!] and the horizontal scroll is so appealing to the eye.

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Contact. My previous website had the option for a contact form, but I would sometimes not receive messages. I was notified to this by a client who was nice enough to send me a facebook message letting me know that I hadn’t responded. UGH. How embarrassing, but I took the form down and put up my email address for people to use. This however, lead to a much lengthier process of getting information. Sometimes, people wouldn’t even leave their names or ANY details about their wedding! Now, there is a contact form that WORKS and I can also check to see if I’ve missed any inquiries. I ask for the information I want, and have certain fields that are required! So nice to be able to contact my clients!

Contact Extra. I have space to make this site personal. I love that. From the Meet Ali section, you can find More About Me. This page is just a simple slideshow of 6 or 7 images that are just fun facts about me. I love the fact that I can get personal in a different section – The Details. This site shares kind words from clients, my starting price point, and a statement of faith – the cornerstone of my business.

Extra_new I’m still so in love with my website. I’m no longer ashamed to give out my business cards – and I no longer have to have a splash page, encouraging people to choose my blog over my website. I encourage any one who is not satisfied with their site to think about an upgrade. Visit the finances and see if it is a possibility. If not, at least keep a pinterest board of inspiration for the future so when the time comes when you’re able to write the check, you’re ready to get rolling. Consider more custom options – some designers offer REALLY customizable options. I was inspired by SiteHouse, and even used one of those designs for an inspiration piece.

It’s freeing to be able to see your work in a space that represents it so well. And of course, shout out to 315 Design for making this happen! Still SO thankful!

Dear Justin & Mary | Thoughts from Walk Through A Wedding

Tuesday, February 26th, 2013

Dear Justin and Mary,

I registered for Walk Through A Wedding at 5am the day after Thanksgiving. Deciding to give up going to WPPI, I talked with my husband about how it could and should potentially be more beneficial. But I honestly didn’t know. The reviews were good, but who posts bad reviews? I was nervous it would be similar to What’s Next and that the information would be repeated. I should have known better, but I just didn’t know what I was getting into.

As I started making plans, I realized there were two other VA photographers going, so we started an email chain. We were like children passing notes, giddy, excited, but really nervous. Amanda and Stephanie and I decided to drive up and room together. And when y’all decided to make the facebook group for the workshop, we quickly started talking with the other attendees. Mary, thanks for replying to everyone’s posts – it made us feel special ha!

The day you sent us an email with the schedule, I started to pack. But let’s be honest – no one could have prepared us for the cold that is Connecticut cold. [I ended up buying a hat and gloves while I was there!] Anyway, I charged my gear, picked out my warmest shooting outfit, and put my pillow by the door. [Because let's face it - there isn't a hotel pillow that is as squishy as mine.]

The day came to make the 7/8 hour drive up to CT. But after getting in the car with those two girls, I realized the trip would fly by. Except during the NYC traffic. But somehow, with it’s missing exit signs and crazy 16 wheelers, we made it through to the right road. The hotel you recommended was AMAZING. Seriously – free breakfast, free wifi, and really comfortable pillows – who could ask for more?! Our room was basically a suite – we had a couch and a mini bar and joked about how we should have hosted the workshop in our room.

Anyway, Day 1 came, and I’m so my though processes began to change. You challenged us to think about WHY. Why are you even a wedding photographer? Why do you do what you do? Why are you shooting that bird cage veil on the box? UGH. I felt challenged within 10 minutes. I started to get frustrated, but remembered that you gave us permission to make mistakes and to rethink the way we do things. Frustration turned into excitement about the way things could change. And then you brought out the bride and asked who would be willing to stand up in front of everyone and learn how to direct. I volunteered as I knew I would, given that challenge. Because, Mary, we had talked about it on our way up, and I said that I was so afraid you’d ask us to do that! I was shaking, but still feel pretty awesome about the portraits I shot.

Justin, your passion for good technique is unmatched in our industry. Before this workshop, I used “natural light” to excuse my mediocre images. No more. I went to school for this but always assumed studio technique was meant for the studio. You have raised up the industry by squashing that idea. The Rembrandt triangle CAN be found on a bride! World = rocked.

Day 2 was a doozy as well! Although it began a little later than the last day, we were all pretty tired from not only shooting a wedding the day before but also from the fire hose of information shot directly at us. But that didn’t stop y’all from doing it again. All the information is in ink, permanently in my notebook and I still have to take time and allow it to soak into head. You guys are just crazy how generous you are with your information. Crazy good.

All of this just begs a thank you. Thank you for all of it. The little things, like the box of chocolates and the chicken and mashed potato pizza. The big things, like the knowledge and ideas you shared. And thank you for all the in between, and for the what is to come.

Love,

Ali

Even Planner and Designer: Daisies and Pearls
Models: Ashley + Jeremy Mitchell
Inspiration: Cocoa + Chanel
Workshop: Walk Through A Wedding

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